The Franklin

About

Businesses know that their success hinges on setting up their employees for success. The workforce’s expectations are higher than ever: they want welcoming spaces, convenience, productivity, energy, personal and professional fulfillment, and overall well-being. In short, they want it all, and more.

Meet The Franklin—tall yet approachable, experienced yet fresh—big and bold enough to exceed the demands of today’s workers. The Franklin is a grand expression of the Tishman Speyer commitment to being memorable—to go beyond serving the “square foot” and toward serving the customer. It’s our way of saying that we’re not just building offices; we’re building experiences.

The Franklin provides the full-line—industry-leading amenities, resources and services for the needs of companies on the ever-changing path of growth. This commitment creates an exceptional environment for businesses and their employees to thrive. 

Inspiration

When touring the building I couldn’t stop thinking about how it had all the things you would find in your neighborhood, all in one place. You can get your hair done, get a drink at the bar, grab a gift at one of the retailers downstairs, rejuvenate with a midday snooze in a nap pod, get some inspiration by the fantastical live plant wall — it is almost a fantasy. I decided taking an abstract illustrative approach was the best way to showcase the property and its unique experience. My creative director was skeptical the concept, thinking at first it was too progressive. After some convincing he was on board and the client was immediately was drawn to it and fell in love!

Solution

The possibilities are limitless. The place is The Franklin. Welcome to a building where the services and amenities are so extensive and unique, they feel like a dream—but they’re completely real. No pinching required.

It’s not fiction. It’s The Franklin.

One of the things I am most proud of when it come to this campaign is how it could be easily extended and past on for collaboration. It was so cool to see how my co-workers could expand on the creative because it was a good concept to begin with. Good design isn’t about a single person coming up with a ground-breaking concept that they are the single owners of — good design is accessible to all your team members and comes from different points of view coming together and taking an idea to the next level.